About bev.
Fewer rules.
Better water.
bev. is a new brand from Utopia Foodworks Pvt Ltd. We make simple things that fit into ordinary days, starting with a water enhancer with added electrolytes.
Why we started
Feeling good got complicated.
There's no shortage of advice on how to live better: rules, routines, trackers, and ingredient lists that need a dictionary. At some point, looking after yourself started to feel like a second job.
We think it can be simpler. bev. makes good choices easy to pick up and nice to come back to, so they fit into the day you already have.
A hiker resting by a forest stream squeezes bev. into a steel water bottle. After a workout, a man squeezes bev. into a bottle of water. At the kitchen counter, a woman squeezes bev. into a glass of water. After a run, someone packs bev. into a gym bag.
- 01
For everyone.
Feeling good shouldn't need a membership, a meal plan or a new vocabulary.
- 02
Easier, not stricter.
We'd rather make the better choice easy than hand you another rule to follow.
- 03
Useful and fun.
It should do its job and still be something you look forward to.
- 04
Simple, not basic.
Easy to use doesn't mean less thought went into it. Usually the opposite.
On water
The people who study it agree.
Scientists on why water matters on ordinary days, not just race days.
Even mild dehydration negatively impacts physical performance, alertness and cognitive focus, and thereby can cause “brain fog.”
Water is the forgotten nutrient.
Stavros Kavouras*2Director, Hydration Science Lab, Arizona State University Dehydration affects all people, and staying properly hydrated is just as important for those who work all day at a computer as it is for marathon runners…
Lawrence E. Armstrong*3Professor of physiology, University of Connecticut Even mild dehydration that can occur during the course of our ordinary daily activities can degrade how we are feeling…
Harris Lieberman*3Research psychologist, U.S. Army Research Institute of Environmental Medicine I don't count how much water I drink. Instead, I always have access to water in front of me.
Stavros Kavouras*2Director, Hydration Science Lab, Arizona State University
From our early trials
Who tried it first.
So many people simply don't drink enough water. bev. makes that glass easier to finish.
Dr. Vrushali JagtapPhysician
Finished my bottle on every long run. Zero sugar, no sticky aftertaste.
Aditya VavleFounder, Alpha Run Club
Easy to carry, easy to mix. Our runners asked for more.
Onkar PatilFounder, Bijlee Run Club
Staying hydrated is the easiest habit to forget. bev. makes it an easy one to keep.
Dr. Hrutuja DeshpandeFounder, Aesthetivity Clinic and Hola Health
Invigorating.
Ameya BhagwatCertified nutritionist, Founder, Body and Beyond
Finally drinking enough water at my desk.
Chirag PatilAI engineer, Founder, House of Lords
Clean flavour, never syrupy. Great in soda water, and it makes awesome cocktails too.
Vedraj PawarChef and food consultant
People who tried bev. before launch.
Product
A water enhancer with added electrolytes.
A small bottle you squeeze into still water. Swirl, sip, done.
- In the bottle
- 45 ml
- Makes
- About 5.6 litres, at 8 ml per litre
- Minerals
- Sodium, potassium, magnesium and zinc, from eight electrolyte salts
- Prepared drink
- 0 g sugar and 0 kcal
- Sweetened with
- Sucralose and acesulfame potassium
- Also inside
- Water and NIA flavouring
Per 8 ml serving
Each serving is made up to 1 litre of water. Open a mineral to see what it does and which salts it comes from.
What goes in
Everything in it has a job.
- 1
Minerals for electrolytes.
Sodium, potassium, magnesium and zinc are the electrolytes. The flavouring and sweeteners are there for taste. There's no filler.
- 2
Every amount is listed.
Each mineral has its own page showing how much is in a serving and which salts it comes from.
- 3
No sugar.
The prepared drink has 0 g sugar and 0 kcal. The sweetness comes from sucralose and acesulfame potassium.
- 4
No big promises.
We tell you what's inside and what it's for. Whether it suits you is up to you.
What's next
This is our first launch.
The water enhancer is the first thing we've made, and right now the only one. We started with water because most good days start there too.
- Now
Getting the first bev. ready.
One product, made carefully: the water enhancer.
- Next
Launch.
The waitlist hears about it first.
- After that
More ways to make good choices easy.
We'll share them when they're real, not before.
Say hello
Questions? Ideas? Just hello?
Be first to try it.
bev. is launching soon. Join the waitlist and we'll tell you the moment it's ready.
